Mission fitness – the countdown has begun

Project overview

After facing the challenges brought on by the COVID-19 pandemic, Mission Fitness was preparing to reopen its doors and welcome back members. They wanted a powerful video campaign to celebrate their reopening and reintroduce their community to the gym.

The Countdown to Reopening concept called for a dynamic, forward-looking campaign that celebrated Mission Fitness’s journey and the excitement of their reopening. We crafted a narrative that combined the energy of a countdown with authentic stories from members and staff.

Results

The Countdown to Reopening campaign generated a wave of excitement and enthusiasm around the relaunch:

Membership Growth: A 40% increase in sign-ups within the first month, including a significant number of new members.
Community Engagement: A surge in positive feedback from members who felt inspired and connected by the campaign.
The countdown video positioned Mission Fitness as more than just a gym—it became a symbol of resilience, energy, and community renewal.